Welcome to Inza CRMtech Limited.
At Inza, we attempt to understand what makes the customer tick - his buying behavior, his
mindset and attitude, his concerns and priorities. This understanding translates into
building a relevant knowledge base and using this knowledge to create customer related
initiatives and provide the support to implement the initiatives.
Inza's end to end Customer Relationship Management (CRM) activities span service modules
like Customer Focus Audits, Predictive Marketing, Customer Retention Management to
technology and software solutions.
Making it perhaps, the only one-stop shop for CRM solutions in India.
The Relevance of CRM:
The Key drivers of the new economy will be Globalization, Internet, E-Integration and
Technology. These forces will result in Dis-intermediation, Deconstruction, fast and
instantaneous flow of information, severe competition, rapid obsolescence of products.
Forces that will have a major impact on access to customers and consumer behaviour:
- Change from Seller driven Model to the Buyer driven Model.
- Price & features will cease to be a factor of
competitive advantage. What will primarily matter is the Brand Experience.
- Differentiation will be based on better service, improved
communication with customers and customized products and services.
- The new forces will facilitate a deeper, broader and higher
quality relationship between Organizations and Customers.
- Acquisition of new customers will become increasingly
expensive. Research shows that 80% of profits tend to be derived from 20% Customers. Hence
acquiring and retaining the right Customers becomes important.
- Lower margins for Organizations will lead to focus on
retaining customers and investing in marketing activities, which are direct and measurable.
The Core of CRM is a deep understanding of the customer
and using this knowledge to customize Products, Services and Communication and proactively
build Relationships with the Customers.
Advantages of a CRM Approach.
- CRM is direct and the Return on Investment (ROI) is
measurable.
- Shift in the mindset from Product portfolio to Customer
portfolio management.
- Focus on Customer Lifetime value rather that Transaction
Value.
- Emphasis on acquiring the right customers and retaining
them.
- Customer segmentation, customization of products, services,
communication and marketing programmes will be based on hard data and not hypothesis.
To know more read our White papers:
- The Contours of the New Economy
- Customer Relationship Management - The Inza Way..
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